PricedUp Cookie Policy
At PricedUp, we believe in being fully transparent about how we use cookies and similar tracking technologies on our website at https://pricedup.bet/. This Cookie Policy explains what cookies are, how we use them, and the choices you have regarding their use. By continuing to use our platform — whether for PricedUp betting, casino games, or account management — you acknowledge and consent to our use of cookies as described in this document.
What Are Cookies?
Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website. Here at PricedUp, we use cookies and similar technologies such as web beacons, pixels, and local storage objects to ensure our platform functions correctly and to deliver the best possible experience to our users. Cookies help us recognise your device, remember your preferences, and improve the overall performance of our services.
Cookies may be set either by us (first-party cookies) or by third-party service providers (third-party cookies). They can be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a defined period or until you delete them manually.
Why We Use Cookies
Our PricedUp platform relies on cookies for a number of important purposes. Without certain cookies, key features of our website — including your PricedUp login, account settings, and real-time betting functionality — would not work correctly. We also use cookies to understand how our users interact with our site so that we can continually improve our services.
Specifically, we use cookies to:
- Enable secure access to your account, including PricedUp login sessions and TouchID authentication on mobile
- Remember your preferences and settings across visits
- Process your transactions and protect against fraud
- Provide personalised content, including relevant promotions such as PricedUp promo codes and free spins offers
- Analyse traffic and user behaviour to improve our platform and services
- Support our responsible gambling obligations under our Great Britain Gambling Commission licence (number 001776)
- Measure the effectiveness of our marketing campaigns and PricedUp bet sign up offer communications
- Deliver advertising relevant to our products and services across third-party websites
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for our website to operate. Without them, services such as account registration, the PricedUp app login, and secure payments cannot function. These cookies do not require your consent and cannot be switched off through our cookie settings, as they are fundamental to the operation of our platform.
Performance and Analytics Cookies
We at PricedUp use performance cookies to collect information about how visitors use our site — for example, which pages are visited most often and whether users encounter error messages. This data helps us improve how our website works. These cookies do not collect information that identifies individual visitors; all data is aggregated and anonymous.
Functional Cookies
Functional cookies allow our PricedUp casino and sportsbook to remember choices you make — such as your preferred language, currency (GBP or EUR), or display settings — providing a more personalised experience. They may also be used to deliver features such as live chat support, which is available 24/7 via our website.
Targeting and Advertising Cookies
We use targeting cookies to deliver advertising that is relevant to your interests. These cookies track your browsing activity across our site and may share this information with third-party advertising partners. For example, information about your activity on PricedUp betting pages may be used to serve you relevant promotions such as our Cheltenham free bets or accumulator offers on social media platforms. You can opt out of these cookies using our cookie preference centre.
Third-Party Cookies
Our PricedUp casino and sportsbook platform works with a number of trusted third-party providers — including game studios such as Pragmatic Play, Hacksaw Gaming, and Relax Gaming, as well as analytics and marketing partners — who may also set cookies on your device when you use our services. We do not control these third-party cookies directly, and we encourage you to review the privacy and cookie policies of those providers for further information.
Cookies and Responsible Gambling
Here at PricedUp, we take responsible gambling seriously. We are registered with GAMSTOP and participate in GamProtect, an industry-led scheme that securely shares risk indicators between licensed operators. Cookies play a role in supporting these obligations — for instance, by helping us identify returning users who have self-excluded, maintaining session integrity so that time-limit tools function correctly, and ensuring that responsible gambling prompts are displayed appropriately during your session.
If you choose to self-exclude through GAMSTOP or via our own platform, certain cookies may be necessary to enforce that exclusion. Disabling all cookies on our site may interfere with the operation of these safeguards.
Managing and Controlling Cookies
We respect your right to control how your data is used. Our PricedUp platform provides a cookie preference centre, accessible via the cookie banner displayed on your first visit, where you can choose which non-essential cookies to accept or decline. Please note that strictly necessary cookies cannot be disabled, as they are essential for the site to function.
In addition to our own controls, you can manage cookies directly through your browser settings. Most browsers allow you to:
- View all cookies currently stored on your device
- Delete all or selected cookies
- Block cookies from specific websites
- Block third-party cookies altogether
- Set your browser to notify you when a cookie is being placed
Please be aware that restricting or deleting cookies may affect the functionality of our platform. Features such as saved preferences, the quick deposit via CV2 from the bet slip, and certain personalised promotions — including PricedUp promo code no deposit offers — may not work correctly if cookies are disabled.
For guidance on managing cookies in your specific browser, please visit the browser's official help pages. Information is also available at www.aboutcookies.org and www.allaboutcookies.org.
Cookies and Your Personal Data
Some cookies we use may process personal data — for example, your IP address or device identifiers. We handle all such data in accordance with applicable law, including the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018. Our Privacy Policy provides full details of how we collect, use, and protect your personal data, and your rights under applicable data protection legislation.
We are operated by Off Course Bookmakers Limited, 255 Old Shoreham Road, Hove, East Sussex, BN3 7ED, United Kingdom. If you have any questions about how we use cookies or process your personal data, please contact our team at customerservice@pricedup.bet. For compliance-related matters, please write to compliance@pricedup.bet.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will notify you via a prominent notice on our website or, where appropriate, by email. We encourage you to review this page periodically to stay informed about how we use cookies. Continued use of our PricedUp betting and casino platform after any changes are published constitutes your acceptance of the updated policy.
This Cookie Policy forms part of our wider Terms and Conditions (version 2.2) and should be read alongside our Privacy Policy. Our services are available to users aged 18 and over in the United Kingdom only. For more information about our responsible gambling commitments, please visit the responsible gambling section of our website.
Content updated: July 21, 2026