PricedUp Casino Privacy Policy
At PricedUp Casino, we take your privacy seriously. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website at pricedup.bet or use any of our services. We are committed to full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By accessing PricedUp and using our platform, you acknowledge that we may process your personal information as described in this document.
Who We Are
We are Off Course Bookmakers Limited, registered at 255 Old Shoreham Road, Hove, East Sussex, BN3 7ED, United Kingdom. Our PricedUp Casino platform operates under a licence issued by the Great Britain Gambling Commission — licence number 001776 (full licence reference 001776-R-103193-014). As the data controller, we are responsible for deciding how and why your personal data is processed. If you have any questions about how we handle your information, you can contact us at customerservice@pricedup.bet or reach our compliance team at compliance@pricedup.bet.
Information We Collect
When you register and interact with our PricedUp betting and casino services, we collect a range of personal data necessary to operate our platform legally and responsibly. This includes:
- Full name, date of birth, and contact information (email address, phone number)
- Residential address and proof of identity documents (passport, driving licence, national ID)
- Payment information, including debit card details, bank statements and payment method verification
- Account activity data — deposits, withdrawals, wagering history and gameplay records
- Device information, browser type, IP address and geolocation data
- Communications you send us via live chat, email or social media (X @PricedUpBet, Instagram, Facebook)
- Source-of-funds evidence when required by our compliance obligations
- Promotional preferences and bonus redemption activity, including pricedup promo code usage
We collect this data directly from you during registration, through your use of our PricedUp Casino platform, and from third-party verification services where legally permitted.
How We Use Your Personal Data
At PricedUp Casino, we use the information we collect for several lawful purposes. Our primary use of your data is to provide and manage your account, process your transactions, and deliver the gaming and betting services you have requested. Specifically, we use your data to:
- Verify your identity and age (you must be 18 or over) in compliance with our UKGC obligations
- Process deposits and withdrawals via Visa, Mastercard, Maestro, Apple Pay, Yaspa, bank transfer and cheque
- Conduct Know Your Customer (KYC) checks before processing any withdrawal
- Monitor your account for signs of problem gambling and interact with GamProtect and GAMSTOP schemes
- Administer promotions such as the PricedUp Casino welcome offer, pricedup free spins, and pricedup bonus campaigns
- Detect and prevent fraud, money laundering and breaches of our Terms and Conditions
- Comply with our legal and regulatory obligations, including reporting to the Gambling Commission and National Crime Agency where required
- Improve our website, mobile app (available for iOS and Android), and overall user experience
- Send you relevant communications about your account, pricedup signup offer updates and service changes
Legal Basis for Processing
We process your personal data under several legal bases as required by UK GDPR. These include the performance of our contract with you, compliance with our legal obligations under UKGC licensing conditions, our legitimate business interests (such as fraud prevention and service improvement), and — where applicable — your explicit consent. At PricedUp Casino, we rely on consent only where we are required to do so by law, for example when sending direct marketing communications about our pricedup casino promo code offers or cheltenham free bets promotions.
Data Sharing and Disclosure
We do not sell your personal data to third parties. However, at Priced Up Casino, we may share your information with carefully selected third parties in the following circumstances:
- Regulatory bodies: We share data with the Great Britain Gambling Commission when required by law
- Law enforcement: We may report to the National Crime Agency or other authorities where we suspect financial crime
- Payment processors: We share necessary payment data with Visa, Mastercard, Maestro and other payment providers to process your transactions
- Identity verification providers: We use third-party KYC services to verify your identity and address
- Responsible gambling schemes: We participate in GAMSTOP and GamProtect, which involve sharing risk indicators between licensed operators
- Dispute resolution: We may share relevant data with the Independent Betting Adjudication Service (IBAS) when handling complaints
- Game providers: Our platform works with providers such as Pragmatic Play, Hacksaw Gaming, Relax Gaming, BTG and others who may process limited technical data
Data Retention
We retain your personal data for as long as your account remains active and for a minimum period thereafter as required by law and our UKGC licensing obligations. Complaint records are retained for a minimum of five years and made available to the Gambling Commission upon request. If your PricedUp account becomes dormant — defined as no bet placed for 365 continuous days — we will attempt to return any remaining balance to your last registered payment method. Dormant accounts are not charged fees and your data is retained in line with our legal obligations.
Your Rights
Under UK data protection law, you have a number of important rights regarding your personal information. We at PricedUp Casino are committed to upholding these rights:
- Right of access: You may request a copy of the personal data we hold about you
- Right to rectification: You may ask us to correct inaccurate or incomplete data
- Right to erasure: In certain circumstances, you may request that we delete your personal data
- Right to restrict processing: You may ask us to limit how we use your data
- Right to data portability: Where technically feasible, you may request your data in a structured, machine-readable format
- Right to object: You may object to processing based on our legitimate interests
- Right to withdraw consent: Where we rely on your consent, you may withdraw it at any time
To exercise any of these rights, please contact us at customerservice@pricedup.bet. We will respond within the timeframes required by applicable law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Cookies and Tracking Technologies
Our PricedUp app and website use cookies and similar tracking technologies to enhance your browsing experience, remember your login preferences (including the priced up login process), and analyse site traffic. Cookies also help us deliver relevant promotions and monitor the performance of our PricedUp Casino platform. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of our services.
Security of Your Data
We implement robust technical and organisational security measures to protect your personal data against unauthorised access, loss or disclosure. Your priced up casino login credentials are encrypted, and all payment transactions are processed through secure channels. While we take every reasonable precaution, no system is entirely without risk. If you suspect any unauthorised activity on your account, please contact us immediately at customerservice@pricedup.bet.
Responsible Gambling and Data Processing
At PricedUp Casino, responsible gambling is central to how we operate. We use your account and activity data to identify potential indicators of gambling-related harm, to implement self-exclusion measures and to support customers who request assistance. Self-exclusion periods range from six months to five years and cannot be reversed. We share relevant risk data with GamProtect, and marketing communications are stopped within 48 hours of any self-exclusion request. We also signpost GamCare services throughout our platform.
Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Our current Terms and Conditions are version 2.2, last updated March 2026. Any material changes will be communicated to you via email or through a prominent notice on our website. We encourage you to review this page periodically to stay informed about how we protect your data. Continued use of PricedUp services following any update constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or how we handle your personal data, please get in touch with us. You can reach our customer service team at customerservice@pricedup.bet, or contact our compliance department directly at compliance@pricedup.bet. Our live chat support is available 24/7. We are committed to addressing your concerns promptly and transparently, in keeping with the values that define our PricedUp Casino platform.
Content updated: July 21, 2026